Thinking in systems, designing for humans.
End-to-end product designer who balances user needs, business goals, and technical reality.
Featured Projects
Astro247: What does it take to turn a transactional app into a daily habit?
That's the question I had to answer at Astro247. The result: 5M+ users now open the app every morning.
Bolt - Designing the Onboarding Experience for Autonomous Cabs
Greex - Decentralised options and futures trading platform designed to make strategy-based trading more accessible
Medici - America’s No. 1 Health Benefit Platform
Medici is a new kind of health system that offers life changing benefits in impactful ways. It’s the kind of care celebrities seek.
What People Say
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About
Product Designer who thrives in ambiguity and owns problems end-to-end. Rare dual expertise: consumer apps at scale (Astro247: 5M+ users) and complex prosumer SaaS (Unize: multi-view data visualization, enterprise information architecture). Built production design systems from scratch (150+ components, token architecture, dark mode) adopted across web and mobile. Led user research initiatives (interviews, A/B testing, usability studies) to validate design decisions. Agency co-founding background provides business fluency and stakeholder management skills. Remote-native collaborator comfortable leading cross-functional work with minimal oversight.
